About China (Shenzhen) Cross Border E-Commerce Fair – Spring Edition 2024


As one of the largest cross-border e-commerce trade fairs in the country, China (Shenzhen) Cross Border E-commerce Fair – Spring edition (CCBEC Spring) will once again draw a large contingent of quality suppliers from almost every category, together with internationally renowned e-commerce platforms for its 2024 running. With participation from a vast number of local and international e-commerce platforms and service providers, the show will not only help Chinese suppliers to capitalise on the Chinese Government’s “dual circulation” development plan in which domestic consumption and international trade mutually reinforce each other, but it will also help attract international brands to tap into the Chinese market.

As one of China’s largest and best-known cross-border e-commerce trade fairs, CCBEC is expected to attract quality suppliers from almost every product category. The gamut of cross-border service providers as well as e-commerce platforms will showcase their competitive edge, while a series of thought-provoking fringe events will also be lined up for participants. This year’s agenda will cover five major areas: industry development, policy and regulations, marketing strategies, supporting services, as well as investment and financing. 

Facts & figures

Exhibition date 2024
Opening Hours 9:30 – 17:30(last day closing 16:30)
Exhibition venue

Shenzhen World Exhibition & Convention Center

No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map)

Fringe Programme

a must for your business to stay competitive

Utilise our new online services to stay ahead of the curve:

Online Business Matchmaking Service: held regularly, this value-added service helps businesses start connecting with each other before the show opens.

Cloud Forum: a line-up of topical online forums covering five key subject areas will be organised each month throughout the year.

Five key areas: industry development, policy and regulation, marketing strategies, service support, investment and financing.

    *More activities coming soon


Product groups

Animation licensing and licensed products
  • Household consumer goods
  • festival / Christmas products
  • consumer electronics and household appliance
  • fashion & accessories
  • sporting goods
  • hardware, outdoor gardening
  • medical care products
  • pet products
  • building materials and home decoration
  • beauty / personal care
  • jewelry & accessories
  • stationery & beyond
  • food & beverage
Hobby models
  • Consultation services
  • logistics & warehouse
  • supply chain
  • e-commerce operators
  • cross-border marketing
  • operation management systems
  • payment platforms
  • education and training
  • talent acquisition
  • insurance
  • intellectual property
  • legal consultation
  • trademark registration
  • B2B / B2C cross-border e-commerce platforms
  • domestic and overseas e-tailers
  • cross-border e-commerce industrial park / comprehensive experimental zone
  • investment policy / project referal
  • investment environment display
  • live broadcasting platforms / equipment / supporting technologies
  • big data
  • artificial intelligence and cloud computing
  • cross-border E-Commerce Associations,
  • independent broadcasters
  • industry media

Visitor profile

  • Cross border e-commerce platform procurement
  • cross-border e-commerce platform sellers
  • cross-border e-commerce comprehensive pilot zones
  • brand and agent distributors
  • traditional B2B import and export traders
  • domestic agents of overseas buyers
  • offline physical store retailers
  • cross-border e-commerce supply chain service enterprises 
  • industry associations

Take part in China (Shenzhen) Cross Border E-Commerce Fair – Spring Edition Now